Production-Now.com Media Production Mentoring

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2.08.2008

The Fall of NAB

Walter Biscardi over at the Creative COW had a very interesting post about Apple pulling out of NAB. Conventions, it seems, are becoming a thing of the past.

I went to NAB several years ago. It's fun to poke around different booths and see what's out there that I will never be able to afford. I haven't been back. To take several days off work, spend money on travel to walk "the floor" and see the latest and greatest, isn't something I can do.

Would it be informative? Absolutely. In fact, that may be the only place I hear about some really cool things that I may end up using someday. But with a good community, like Production-Now.com, I hopefully can get this kind of information without going to Vegas.

The thing that really grabbed my attention is what Walter said about Apple's move towards consumer gadgets and away from the professionals who use their products. That is certainly something that needs to be watched and considered before you plunk out the $3K for a new computer. Perhaps a Dell for one third the price would be worth it.

Technology, for all its awesomeness, still requires that users keep a watchful eye on it at all times. Thanks for pointing that out, Walter!

~Luke Holzmann
Your Media Production Mentor

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