Media Production Mentoring

Free online film school designed with beginning filmmakers in mind.


Obvious Marketing

Sometimes marketing cracks me up.

See, I have this odd notion that media should communicate. And, well, I believe that communication is best done for a purpose, even if it is to be funny and nonsensical. But with marketing, often it is just to take up space to make you feel like the product is valuable. Like this:

Pepsi Obvious

The fine folks of Pepsi would like to remind us that 36 is 50% more than 24. If they were trying to be funny, I'd laugh with them. But they're not trying to be funny, they're just trying to make me feel good about the fact that I bought a 36 pack instead of a 24. They are hoping that my subconscious isn't very good at math and simply assumes that they're giving me 50% more, rather than merely making it possible for me to pay for 50% more.

So, I'm laughing, just not with them.

May your communication be purposeful.

~Luke Holzmann
Your Media Production Mentor

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