Media Production Mentoring

Free online film school designed with beginning filmmakers in mind.


One Second Spot

Before I even knew who was playing in the Superbowl yesterday, I had heard a rumor that Miller had opted to purchase 30 one second ads for $100,000 a piece rather than pay three million bucks for a single thirty second spot.

...and yes, that is indicative of my priorities: Media over sports.

After a few hours has passed and I still hadn't seen one, I was losing hope. And then...

Miller 1 Second Spot

It's a thing of beauty.

It was so fast that I couldn't even tell what he was saying. A blink and it was gone. But what a glorious second it was. Why? Because it did what a commercial is supposed to do: Get you talking.

Will this stunt have the longevity of Honda's ad?

Probably not. But it took a lot less to make this one.

 ~Luke Holzmann
Your Media Production Mentor


John Holzmann said...

I received your email of this post which, of course, didn't include the actual ad video, nor any indication that your blog included a video. So I went searching and found this repository of things related to the Miller 1-Second Super Bowl Ad. Thanks for bringing it to my attention.

Very interesting.

Luke Holzmann said...

Thanks for the link. Bummer that Feedburner doesn't include embedded content or even a link. I have noticed that in the past, but I'm not sure there is anything I can do.