Media Production Mentoring

Free online film school designed with beginning filmmakers in mind.


Time Is Never Time At All

Title Link Here.

The Smashing Pumpkins music video in the link above is actually a good introduction to film history. But the Smashing Pumpkins version likely relied heavily on computers, unlike the 1902 original. And the rendering times for the modern video were likely pretty long... at least, if my own experience is any indication.

I left a few files compressing for web release last weekend, and they are still going today. In fact, it may not be until the beginning of next week that they are ready to go.

And I'm not using a poky machine.

Media production takes a lot of time, both yours and the computer's.

I often have a client ask me to make a simple change. I tell them that it's no problem but it will take my computer a week to get it ready. I can change a word in a title card in a few seconds, but if I have to re-render out that hour of the DVD, or that web clip, we could be looking at a lot of time.

It surprises people, and sometimes even me, how long things take. I told a friend that it would take about an hour and a half to capture 15 minutes of VHS footage and put it on a DVD. He was surprised when I was right.

Granted, if I had a handy "VHS to DVD" dubbing machine, that wouldn't have been nearly that long, but I don't, so it did. And if I did a lot of VHS to DVD dubs, I would likely invest in one because my time is valuable.

So, Lesson 1: Media production takes time, sometimes just computer time, but in any case, it's not quick.

And Lesson 2: Having the right tools can save you a lot of time, but they also cost money, of which most of us don't have oodles.

~Luke Holzmann
Your Media Production Mentor

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