Media Production Mentoring

Free online film school designed with beginning filmmakers in mind.


Olympic Lessons: Reflections

Quick special effects tip from a Fruit of the Loom commercial:

Fruit of the Loom - Anthem

They took the time to add reflections to the words. This small detail makes a huge difference in how well the effect works.


Often, effects shots aren't so much about what big things can you do in the shot. Rather, the effectiveness of a sfx visual comes down to the tiny details others overlook and your audience shouldn't notice.

 ~Luke Holzmann
Your Media Production Mentor

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