Fruit of the Loom - Anthem
They took the time to add reflections to the words. This small detail makes a huge difference in how well the effect works.
Reflection
Often, effects shots aren't so much about what big things can you do in the shot. Rather, the effectiveness of a sfx visual comes down to the tiny details others overlook and your audience shouldn't notice.
~Luke Holzmann
Your Media Production Mentor
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