Media Production Mentoring

Free online film school designed with beginning filmmakers in mind.


Shorter Superbowl Ads 2013

My favorite ad was:

GoPro: Dubstep Baby

Actually, only the second half of the commercial is worth much of anything... but those last few moments--especially around second 22--are fantastic. It shows off the slow-mo with hilarious ease. Love it.

And I would have liked Audi's commercial, had it been half as long. Watch it, and take note of where you're bored:

Audi: Prom

How should this spot have been cut? Start around :13 with "Hey, son, have fun tonight." The bit about him going alone has nothing to do with the story. Then cut out the needless limo and parking space shots (:22-:29). Get through the crowd a tad faster, and put the primal yell over the end screen. This thing could have easily been 30 seconds and so much better for it.

I make this point over and over again, but it bears repeating: Do not make your story a moment longer than it needs to be. Your audience can get bored in less than a minute. Need to see an example? Check out the two commercials in the "What to Watch" section of Assignment 11 from the Filmmaking 101 Free Film School course.

Then go cut your film in half.

 ~Luke Holzmann
Your Media Production Mentor

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