Quick special effects tip from a Fruit of the Loom commercial:
Fruit of the Loom - Anthem
They took the time to add reflections to the words. This small detail makes a huge difference in how well the effect works.
Often, effects shots aren't so much about what big things can you do in the shot. Rather, the effectiveness of a sfx visual comes down to the tiny details others overlook and your audience shouldn't notice.
Your Media Production Mentor