I've been annoyed by NBC trying to convince me that the Queen jumping out of a helicopter is her memorable moment of the opening ceremony. It's not. The memorable moment is her scowl:
Look At All These Countries I Used To Own
There are many reasons why the James Bond gag didn't stick. Here are a few of them:
1. We Never Saw It Happen
I already covered this after watching Priest: We didn't get to see the needed moment. In this case, we never saw the Queen land. Her double floated off camera and then, a few seconds later, she walks out of some doors. The two moments were completely disconnected.
You take the time to get J.K. Rowling, Rowan Atkinson, and Kenneth Branagh. But after filming some segments with Daniel Craig, you can't get him to escort the Queen into the stadium? Seriously? Lame. The fact that Bond wasn't there after the setup further disconnected the two events and made the whole thing utterly unmemorable.
3. There's Something Better
Even if you botch a few key elements--even massively important ones like those outlined above--the audience can forgive you if that's all you give them. To err is human. To fail at producing a solid moment of comedy in the middle of a complex live is event is understandable. But we'll quickly move on if something better comes along. ...something like a scowl during the performance of some special needs children signing your song.
Your Media Production Mentor