He wrote back and said, "Hmm....I wasn't thinking of spending that much."
He then went on to tell me that he didn't need a "professional" shoot, that he didn't need fancy special effects, and figured that there'd be "little to no editing" required and that an hour should suffice for his needs.
It took me three days to get back to him because, well, I couldn't figure out how to say it nicely:
I didn't base my quote on how much I thought you'd like to spend!
I based my quote on my understanding of the production process. I've shot this kind of thing many times and have a pretty good handle of what's required. And, hello: If you shoot for an hour or two, you will need to edit it to make it your requested 15 minutes in length.
Have you done pre-production? No? Well, that's more stuff I'm going to have to help you do. Seriously: I'm not going to sell myself short just because you are completely ignorant of the production process and so think I've got to be overestimating this.
And if you don't want a professional, need no editing, and figure you can just set up a camera and shoot: Please, by all means, get your Uncle Earl to produce the video for you. If what he creates is what you want: Fantastic! We've both won.
If not, then next time you ask for a quote, remember that you're asking me.
I ended up suggesting he watch the video linked through this post.
He wrote back and confessed that he didn't know much about the production process and realized he had made some false assumptions. He said he'd get back to me.
He hasn't yet.
Your Media Production Mentor