In an effort to clean off my desk, I noticed a VariCam Sampler DVD. I put in "That was shot with the VariCam?" DVD, and was reminded of my initial impressions: 'That was shot with the VariCam?'
See, this is supposed to be a DVD that shows off how awesome this HD camera really is. But then they give me images like these:
VariCam Sample Shot
Not VariCam Footage
So, I'm supposed to "ooh" and "aah" about this camera and the best you can give me is a lame stock footage shot and really poorly compressed SD text?
That is not good marketing.
The Lesson: A sweet camera does you little good if you don't take the effort to present it in high quality.
Your Media Production Mentor