Production-Now.com Media Production Mentoring

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3.23.2009

Below 50%

In the past when I've looked up reviews for movies they center around 50%. This is not surprising because there's an audience for just about everything, and somebody likes the movie... even if it's horrible--perhaps even because it is horrible. And someone always dislikes a movie that everyone else loves.

But the recent past hasn't been so good for movies. And, sadly, it seems that Camilla has ended up in yet another lame flick:


21% Push Back

But 21% isn't really all that bad considering a couple flicks are down at 4%. And one that is even down at zero. Zero percent. No one liked it at all.

Crazy.

And that's not even mentioning the movies with real star power that are barely liked by one out of every ten who see it.

And it turns out that preachy movies don't fly at all among the wider film going populace, considering Lions for Lambs is consistently berated for being far to preachy on the subject of the "war on terror." Yep, even the "Liberal Media" can get bashed if they fail to tell a good story and instead beat the audience over the head with their message.

And if a film with Robert Redford, Meryl Streep, and Tom Cruise can cause people to turn away in disgust because the movie is a sermon to the choir, know that no one is safe and story--story--is what makes a movie work.

 ~Luke Holzmann
Your Media Production Mentor

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