Before I even knew who was playing in the Superbowl yesterday, I had heard a rumor that Miller had opted to purchase 30 one second ads for $100,000 a piece rather than pay three million bucks for a single thirty second spot.
...and yes, that is indicative of my priorities: Media over sports.
After a few hours has passed and I still hadn't seen one, I was losing hope. And then...
Miller 1 Second Spot
It's a thing of beauty.
It was so fast that I couldn't even tell what he was saying. A blink and it was gone. But what a glorious second it was. Why? Because it did what a commercial is supposed to do: Get you talking.
Will this stunt have the longevity of Honda's ad?
Probably not. But it took a lot less to make this one.
Your Media Production Mentor